Communication is The Key

by Dennis Wilbur
Eastern Business Unit Show-Rite Manager

Q:  What is the number one complaint of customers about feed dealers?

A:  They don’t have enough feed on hand.

This is a common complaint of feed customers.  This isn’t entirely the feed dealer’s fault and it isn’t entirely the customer’s fault.

A customer needs to communicate with their feed dealer regarding how many pigs they are feeding and how often they plan to purchase feed – e.g. weekly, twice a month, or once a month.  If the customer doesn’t tell you this, you as a dealer need to ask them these questions.

Here is an example of good customer/dealer communication:

Customer to dealer:  “I need 5 bags of 40-90 and 2 bags of EZ Tone.”

Dealer to customer: “How many pigs do you have on feed and how long do you expect this feed to last?”

Customer to dealer: “I have 5 pigs on feed and they weigh 100 lbs each.”

Dealer to Customer:  “OK, 100 lb. pigs eat 4 lbs. per day and you have 5 pigs, so you will use 20-25 lbs. per day.  You bought 350 lbs. of feed, so that should last about 2 weeks.  Would you mind giving me a call in a week to let me know how many bags you’ll need next time, as I get my truck in every week.  I want to keep your feed as fresh as possible and at the same time insure you will have your feed when you need it.  I appreciate your business and want to be able to sell you the freshest feed available and have it when you need it.”

It’s just that simple – A little communication goes a LONG WAY.

Dealers and customers can both make their lives a lot easier with a little COMMUNICATION.

NOTE TO DEALERS AND CUSTOMERS:  YOU HAVE A CHART THAT SHOWS APPROXIMATE FEED INTAKE FOR PIGS’ WEIGHTS IN YOUR LAST TIMELY TOPIC.  PLEASE USE THIS WHEN ORDERING YOUR FEED.

ALSO INCLUDED WITH YOUR TIMELY TOPIC FOR DECEMBER IS AN EXCEL SPREADSHEET THAT WILL FIGURE YOUR FEED NEEDS FOR YOUR PIGS.  JUST FILL IN THE BLANKS AND THE SPREADSHEET WILL DO THE REST!!!

Download this “Timely Topic – “Communication is the Key” here.


Communication Is The Key – 12-8-15.pdf

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If you prefer to contact us by mail, phone or fax, our contact information is as follows:

Flint River Mills, Inc.
1100 Dothan Road
P. O. Box 280
Bainbridge, Georgia
39818-0280
Phone:  800.841.8502
Fax:  800.288.4376